Let’s be honest: it’s not always easy to find high-quality, custom leggings online — especially not when you’re an e-commerce retailer trying to find a wholesale leggings vendor.
Many manufacturers are doing the bare minimum, using cheap materials, and letting retailers down with poorly-made pieces…
That’s not what we’re about.
If you’re wondering how to buy leggings wholesale online, here are three of our top tips!
These will (hopefully) help you find a reliable wholesale leggings manufacturer that won't break the bank, but still deliver in terms of quality, look, and performance.
1. Learn about the materials
No two leggings are made equal — that’s why materials play such a big part.
Whether you’re shopping for nylon, polyester, lycra, or spandex workout gear — or a blend of materials — this should be one of the first things you ask about.
Don’t be shy to ask directly!
When buying wholesale leggings for women and men, it’s essential that the manufacturer is transparent and honest about the materials they’re using to make their products.
If they’re not willing to discuss this… run fast and far away from them.
There’s nothing worse than a pair of ill-fitting leggings, right? From those that are the wrong length to pairs with unflattering shapes and awkward cuts, we’re shuddering just thinking about them!
Great design and expert craftsmanship are crucial when it comes to shopping for wholesale leggings online.
You want to ensure that you’re reaching out to manufacturers who can walk the talk in terms of production, cut, and confection.
Plus, it’s worth noting that good manufacturers will also offer a wide range of sizes. This will make buying and stocking up on wholesale leggings for women a much easier and stress-free experience.
Never settle for less when your brand deserves the best!
Custom athletic leggings are all the rage if you’re starting your own fitness apparel brand and you’re looking to stand out.
A good manufacturer will work with you to produce custom leggings at wholesale prices that can proudly bear your logo, brand name, or tagline.
You bring the ideas, and they’ll take care of bringing the stock!
Finding the right manufacturer when shopping for custom athletic leggings is easier said than done. But what if we told you it doesn’t have to be?
Titafit is proud to work with e-commerce retailers and fitness brands looking for top-quality, durable, high-performance gear.
From leggings to tops, tanks, and beyond, our sweat-wicking fabric and modern designs have quickly become crowd favorites.
Are you looking for a reliable wholesale leggings manufacturer that can help bring your vision to life? Based in Boston, we’re happy to translate your brand and ideas from paper to reality.
Get in touch with us via email at sales@titafitapparel.com or hit us up on Instagram!
]]>So…you have started a clothing brand. You may be a few months in, or even a few years in. Now, how do you scale? You first need to take a step back and look at your company on a macro scale.
Where are you now and where do you want to be?
Once you answer that question, you can then choose your path to scale. There are a lot of factors that go into scaling a brand. I have seen TOO many people scale when they were not ready. Think of scaling a brand – as actually taking a scale on the table or ground and adding more. Think of a bowl of rice with just a cup filled. Now add 2-3 more cups. That scale is going to get heavier and the weight will go up. You need to first make sure that you have a large / heavy enough scale to hold the 4 cups of rice. The same goes for business. You need to make sure you can handle the extra workload before going all in.
My biggest advice is to scale slowly. Test the waters and see what you can truly handle. This is a long-term game. You do not need to get rich in 2 months. If it happens quicker, then great! Don’t rush the process or you will fail. You need to build systems, people, and processes to hold the workload.
Okay…enough of the nonsense scale. Lets actually talk about how to scale. Lets put this in real terms. Say you are doing 2-3K a month with your clothing brand and you can’t seem to get passed that. Maybe you are always running low on inventory, or you can’t seem to get any new customers. I always tell all of our clients to think 6-8 months in advance. Having product is a #1. You need to have enough product to sell, but you don’t want to order too much that you have 1,000 pcs sitting on a shelf. You are the only one who can determine inventory and how much you sell / predict to sell in a month. Your goal should be to have a launch every 30-45 days. Anything longer than that, will make your brand stagnant. Thing of something new. I am not saying re-invent the wheel because our biggest sellers were shorts and tees. Just think of unique ways that are cost effective – yet different.
Customers get bored very quick. You should be posting every day on all social platforms…period. Have you ever taken a vacation and came back to the gym after 2 weeks? Pretty tough, right? That is because your body is not used to the gym and it got relaxed. The same things happen with customers online. You need to spice it up! Keep thing creative, new, relevant. Follow trends – social platforms, etc. We live in a fully digital world. Start using trends to your advantage. Here is a great example: One of our largest clients noticed the TikTok platform was growing at a rapid pace and it wasn’t crazy hard to go viral. With solid content, you can attract a new following base. That is exactly what they did, and now they have tapped into a whole new pool of people – not to mentioned they grew their revenue, following, and overall brand image. Now they are working on their next 2 launches before the first launch has even went live. Because, they know as videos keep exploding, so will their website and inventory.
TIP: Thing about your next launch – before you receive the items you just ordered. This will help your projections and able to scale in a quicker time period. The worst thing a brand can do, is become stagnant then expect to sell out on launch day 180 days later. Market, order, think next, sell - order, market sell – repeat.
Lets say you are at the 6-7K range/mo and you really want to get to 10K+ in sales…YOU NEED TO ADD PEOPLE. I can’t stress this enough. You need to build a team. I don’t care what anyone says. Building a team large and in scale is what you need. Think about it…would you rather sell to a 10 person ambassador or affiliate team and hope they sell to others? Or would you rather sell to 1,000 people and know they will order each launch?
When we started TITANIUM Fitness, my goal was to grow people vs. the brand. I wanted as many people to join our movement as possible. Not for profit, but to just have an amazing team full of motivated people. In return – those loyal people grew our brand 100% and we scaled organically. I never ran a SINGLE AD…this is probably crazy for some of you to hear. We scaled to 100K+ after 10 months due to our team. Nothing else. Our team helped us scale naturally and organically without spending a dime on advertising.
KEY: Build an ambassador team. Offer them a discount to order. Give them a 15-25% off coupon for themselves + a 10-15% coupon to pass out to create sales and traffic. (THESE ARE YOUR LOYAL CUSTOMERS) they will order every time you launch…IF and ONLY IF you provide value. You can’t offer them a spot on the team, then throw a code and never talk to them? Why in the world would they buy anything? I sure wouldn’t. Make your team feel loved, build a program, provide value. This is the fun part!
Think about this for a moment. 100 ambassadors – you launch. Let’s say even 20% of these people order – 20 order – avg sale = $40 = $800 EASY. This is a numbers game. Now lets say 500 ambassadors – you launch. Lets say even 20% of these people order – 100 orders – avg sale $40 = $4,000. WOW. That was a pretty quick scale, right? $800 to 4K just by adding people. This does not even count for any of the sales that these ambassadors make. They make have shown their friend, mom, dad, cousin, teacher, etc. the brand and made 2-4 sales. Boom there is another $160. Imagine if everyone sold 1 item? That is another 500 sales…the power of building a team is INCREDIBLE and no one talks about it.
Sure, you can run ads. But why run ads when they are increasing in costs and everyone has a clothing brand to choose from. Why are they choosing you? Lets say you have a KILLER marketing team and they make LEGIT videos and ads – you may be successful with ads. Go for it. Try it out. But, don’t forget about the free avenues that we can take advantage of as well. I think a brand should try it all, until they find their niche and what works for them.
Takeaways to scaling:
I hope you were able to grab 1 nugget out of this. Thanks for reading! As always, I am here to help with any questions. I want to see a million brands succeed. EVERYONE NEEDS CLOTHING!
P.S. If you are interested in custom cut & sew clothing, please reach out to us! You can reach us via email below or at our Instagram handles. Thanks so much!
-Mike Smith // CEO – TITAFIT Mfg.
titafitco@gmail.com
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In this blog we will go over a few of the basic steps to developing your clothing brand. My goal is to give you one piece of knowledge, that I wish I had before starting my brand.
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It seems in 2020, that everyone had the idea to start a clothing brand. It may have been due to the pandemic or just that more and more people are looking into starting online businesses. I have to agree, it is an amazing place to start. So how exactly do we start a clothing brand? To start, we of course need a name. This will most likely be the most challenging part of the whole process. Without a solid name, it will be extremely hard to build an eye-catching brand. Like we just talked about…with so many brands it’s becoming more of a saturated industry. Saturated does not mean impossible, so please don’t quit reading here. This just means that you need to take some time on developing a strong name. My BIGGEST tip in the world would be to do your research on the name. I highly recommend you picking a name that has not a single thing attached to it. Think of names like “Nike” or “Adidas”. These were not even in the dictionary before they were a brand. I can 100% speak on experience for this part. I started my brand called Titanium Fitness Company in November of 2016, to realize a little over a year later that I needed to change it ASAP. I was issued a cease and desist from a very large sportswear brand. I was violating a trademark infringement for the word Titanium on any sort of apparel. At the time this was heart breaking for myself. I just started to get traction with my brand, that I have put my blood, sweat, and tears into. I would spend 8-10 hours on my brand every single day. We had to adapt and overcome, and changed our name to TITAFIT. I did an immense amount of research and there was practically nothing to be found on this name. We smashed TITANIUM and Fitness together to crated “TITAFIT” which also stood for “TITA” or “Team is together always”. This is probably as real as it gets. Moral of the story, chose a name that doesn’t pop up on Google. Develop your own word, smash some together, or re-create something to make it very unique.
After you have finalized a name, you will want to develop your logos. I would find a graphic designer to help you with this process. A major plug: check out fiver.com and thank me later. You can get professional logos as cheap as $10-20. People think you need $10,000 to start a clothing brand and it cracks me up. I have seen owners spend $800-1000 on a logo, and I have always wondered what else they overpay for in life. Always look for ways to cut costs in the beginning stages. You would rather put that $800-1000 into your actual products. Logos are an important piece for branding. When you get your logo, I recommend getting it done in multiple colors, backgrounds, and formats (.png, .jpg, .ai, etc.)
Once you finalize your name / logo. I would recommend you look into getting an LLC. The reason for this is pretty simple. You want to separate your personal assets/liabilities and business assets/liabilities. It’s best to keep the business separate which will also help you at tax time. You can now have write offs, and are able to keep record of owning a business with an EIN number. Please consult your accountant or financial professional before starting. Anything I say, is simply my opinion and should not be used without the discretion of your professional. You may need your Federal EIN number before applying for an LLC. Some states/towns may require a DBA or a “Doing business as” if you plan to have pop up shops or sell in a certain area. Each state also has different regulations for your LLC. You should be able to find all of the information you need with a simple Google search. Remember, you do not need to be an expert in every field. This entire process is going to be a trial by error. Failing is part of the process, and is only going to make you a better business owner. I would also create a separate business bank account. This will help to not only track your progress, but just makes a good habit to keep personal assets separate from business. This will also help when it comes to website / payment gateways.
The final step of this blog is to lock down your channels. Before getting too deep, you want to make sure you can secure your brand name social media handles, website domains, etc. I suggest using the same @ handle on every platform. This will help you in the long run and help customers understand your brand and not get confused. I recommend using Shopify as a website platform. You can get a free trial to learn about the platform. I recommend this because they have an excellent inventory back end, as well as the ease of use for a beginner in ecommerce. You can track products and they provide free analytics, which help to see growth. There are other platforms to use like Wix, Weeby, WordPress, and a few others. I have experimented with all of them and have always came back to Shopify because of efficiency within the platform. The next goal is to begin thinking of a theme. Every business has a color, environment, and aesthetic theme to it. Try to keep all platforms and channels on the same theme, this will help your long-term branding.
I hope this short blog has helped you grasp a better idea of starting. The next steps are when we get into the creative process of product development and ordering your first batch of clothing to sell.
P.S. If you are interested in custom cut & sew clothing, please reach out to us! You can reach us via email below or at our Instagram handles. Thanks so much!
-Mike Smith // CEO – TITAFIT Mfg.
@mikesmithceo // @titafitco
titafitco@gmail.com
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